Evian 'Active' Bottle
PA Consulting Group and Danone // Date: 2001Evian wanted to increase their share of the bottled water market. Part of their plan was to design a new bottle, which would not only be distinctive and prominent on the shelf, but also create and promote an Evian 'lifestyle'.
One aim of the Evian active bottle was to stand out on the increasingly overcrowded shop shelves. Many of the features, which were ergonomically designed to change the user's experience, also increased the bottle's visual impact. The moulded mountain design creates a tactile surface to grip and visual connection to the brand. The ring-shaped cap gives it a distinctive silhouette, one that is different from the standard bottle shape.
The Evian 'Active' bottle was an exercise in speed as well as aesthetics, so it was designed using computer-aided design (CAD). CAD significantly reduces the time designers spend on drafting and amending their drawings. Because CAD drawings can show an object in 3D, prototypes can be produced at a much earlier stage in the design process. This enabled Evian to create a very complex bottle in a relatively short space of time. The bottle is made from recyclable plastic.
Part of Evian's brief to the PA Consulting Group was to create a 'lifestyle accessory' for people on the move. The "Active" bottle was ergonomically designed, combining a ring-top for easy carrying and opening, a leak-proof drinking spout and an easy-to-grip bottle shape. The "Active" bottle was awarded silver in the Consumer Product category of the Institute of Packaging's Starpack Awards. It was merited on its evaluation of customer needs and the ergonomic design.
The lifetime and environmental impact of the "Active" bottle were also taken into account when it was designed. It's robust and refillable so it promotes reuse, it's made of recyclable PET plastic and it uses 15% less source material in total than the previous packaging. The concept of the "Active" bottle promotes healthy living through exercise and even diet.
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