This section explores how design can have a positive impact on our lives and, by extension, on the world.
It asks you to think about the social and environmental effect of producing and consuming design and the importance of a responsible attitude towards these aspects of design. Think about the potential impact of the designs — how was the designer trying to improve our lives, and did they succeed? Who is the target market? What effect on the environment might this design have and how do the other lenses — appearance and style, function and material — contribute to this?